Showing posts with label Surviving Business storms. Show all posts
Showing posts with label Surviving Business storms. Show all posts

Sunday, May 27, 2012

The iron will of R.udy Oblimar.


(This is a self write-up from the ACE Alumni)

I was born to a very poor family.  Accepting the gospel, I left family to serve an honorable mission and experience comforts in life which I have never tasted before, things like a foam mattress, a study table, decent meals and an apartment.  Liking those basic amenities, this led me to dream of the kind of life I wanted to pursue after my missionary service was done.

Filled with that vision, I went home with much hope. No sooner to realize that my situation when I came home was drastically worst compared to that when I left for my mission.  Instead of enjoying that regular bed that I used to have, I found myself sleeping on our dining table every day. 

Those dreams I had just suffered a reality check.

In the year 1983 (right after my mission), I started my Selling Career for Electrolux Philippines. I was an Aqua Guard Water Purifier Specialist and did well in this path but still had a hard time making ends meet. Since I was an undergraduate, my wife and I thought that finishing college would provide us with better earning opportunities and so I strived to finish my studies while raising two kids. My bachelors degree was completed at the age of 37, which by that time I also enable my wife to finish her studies and so she graduated at the age of 30.

We thought our college degrees were the solution out of poverty but the scarcity of employment again made us suffer further economic distress.

In 2001, I learned about the Academy for Creating Enterprise and immediately took action steps to qualify for their offered training. The curriculum taught in that 8 week stay-in program brought a deep conviction and passion in my heart.  The lessons that were discussed from a book called the E-myth were both sound and provided a road map to which I could initiate my plans to be in business for myself.

Two years prior to attending the ACE program and having been a top notch water purifier salesman of then Electrolux Philippines. (# 2 Nationwide – Recognized at Bulletin Today, March 1988). I started to invent my own water purifier and filter designs.  These water purification models were sold by me through direct selling.  But regretfully, the profits from the sale of my invented appliance were just a hand to mouth existence.

My training at the Academy helped me conceptualize a business plan intended to bring into the market my own brand of water purification system. And after completing my training with the 8th batch, I went to venture out on my own as an Entrepreneur.

Determined to find funding for my business plan, I approached government agencies and several private entities but to no avail. I was simply turned down because I did not have a track record that my appliance would sell; others needed collateral for a loan, among others.

Discouraged with my initial attempt to find funding for my idea, I ended up teaching business classes in a college, using my BYU-Hawaii certificate credential from ACE and the handbook for my service ticket which contained the ACE curriculum. Hearing about my unique way of instruction, I received a verbal commendation from the School President. I was happy because I was the talk of the school and of the students.

Having the highest evaluation among college instructor was gratifying and brought self-fulfillment. This proved to be consolation to my initial attempts to start my own business.

In October of 2005, for some reason my home was demolished. This was a very life-turning event since we had to live under a bamboo tree for two months. Together with our 8 month old baby, my family temporarily sought shelter at the side of a common toilet adjacent to a pig cage. The smell was indescribable. This went on until a kind member of the Church offered a place for us to stay, at least temporarily.

Even at the midst of hardship and crisis of life, all I can say is that I completely fell down and was striving to get up! Determined to fight poverty and calling upon all my courage, I counseled with my family that the only solution we had available to us was to sell my water purification designs ONLINE. This was a tough decision to make since we were boarding for free at a basement, had very meager resources but needed to have Internet Connection in that little home. 

With the moral support of my family, the Priesthood Service of a Bishop’s Counselor (Licinio Awa)  and the Fast Offering Assistance from the church leaders, I launched my business in the midst of these overwhelming adversities.

Upon working in my business, much of my time was spent in Internet Marketing Sites like Ebay and other sites, offering and selling my centralized filtration system as well as posting my ACE-mentored Business Plan for potential investors.

After several weeks of doing this, I finally met my first client! It was a big hospital located in Butuan City (7 hours from where I was located) called The MJ Santos Hospital. My filtration system and business plan was seen by a foreign investor which paved the way for the acceptance of my products and services.

In June of 2007, my eldest child collected our first check payment worth 90,000.00 Philippines Pesos (approx. US$ 2,000) from that initial deal. The deal was made in such a way that the client agreed to pay 50% down payment for the parts and services I would give.  And the good news was that the 50% given as down payment was more than enough to cover the total project cost and even had a little extra profit attached to it.  



The first thing I did with the profits of that initial deal was grab some groceries for my family. We bought food for the first time in our lives without worrying that we would run out of money.

Today, my family and I no longer live under the scale of poverty living. My family has now the basic conveniences of life- a home, a vehicle etc.  The business I built (www.bgwaterfilter.com) makes a weekly income that helps me take care of my family’s needs. My Industrial and Household filter is sold to clients all over the Philippines.



My company has also managed to fulfill our social responsibility. My Pag-ibig sa Tubig Inc. (translated “Love for Water Inc.”), has rendered Donations to the Rotary Club Of Pagsanjan and to Oro Habitat to provide water access to poor communities. 



Monday, May 18, 2009

Some points to consider

While on a trip to Cebu, this author had a chance to drop by the ACE home in Banilad and share a few insights to students. If you think that speaking to a very diversified audience coming from all across the Philippines with different values and beliefs about money is easy, then I recommend you try it, it will be good for your health.

The precepts and principles that I presented were very challenging to the students that I found some of them wrestling with the precepts and others agreeing while a portion not knowing what they believe in.

Here are the principles that I was privileged enough to share;

a. It does not take money to take money
b. Money is just a Score card
c. Education (Financial) + Experience = Excessive Cash
d. You are your walking business venture

The greatest section that was met with much skepticism was the first principle that was shared. This led me to issue a challenge to the students that if I provided x no. of pesos to them that they should be able to double the money in less than a year. Everyone was silent except for one man who sheepishly told me that he could, I wish I could believe him. If he really knew what he was talking about then he would not be in a disposition where he had to borrow money to start his own venture in the first place.

Some admitted that they had already seen that the concept of money as something 'relative' and not as something that needed to be hungered for. Money just becomes a score card following the implementation of good management. Money follows Management.

Some also shared that they never realized that the accumulation of money was relative to their business experience and education. Something that the present school system does not teach.

And finally, one is but a mirror of one's business. If personally, one does not take care of personal finances then sadly, then chances are that individual will have a very difficult time running his own business.

Monday, March 16, 2009

Mindanao Conference Learnings (continued)

JESUS ONG DY (Business Opportunities in Troubling Economic Times)

5 Principles to draw from:
1. Forget your plans and challenge the existing circumstance
2. Optimism versus Realism
3. Reinvest your profits
4. Creativity and Innovation
5. Value your people

Dream and Dream Well, but do not be a slave to your dream.

People are the most expensive assets.

Don't take life too seriously, nobody gets out alive anyway. =D

RAUL EDGARDO VICENCIO (Creative Sales and Marketigng during Hard times)

Selling STrategies:
1. Increase Market Penetration
2. Evaluate Customers per segment
3. Focusing on Customer Needs
4. Evaluate 'wanting' segements

Focus and understand customer needs by Exceeding Expectations, Adding value to service and prioritizing customer satisfaction.

It will also help to:
FINE TUNE PRODUCTS & PRICING
IDENTIFY MARKET POTENTIALS (trends, laws, industry growth, sophisticated investing)
FOCUS ON SOLUTIONS

CLEMS ABALOS (Taking Care of Employees)

Hire Slow and Carefully, Fire FAST Cautiously.

Be Creative in winning your employee's Trust.

You will never have your employes treat your customers another way.

DAVUD LA SUEUR

EFFORT- how hard we work
EFFECTIVENESS- how powerfully we work

Pointers in preparing to launch a business:
1. Gain relevant experience
2. Remember all experiences can be relevant
3. Be Bold and Creative
4. Work for FREE
5. Look for Wisdom and SEEK it.

The payment of FULL Tithes and Offerings makes GOD our partner in business.